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The Swiss STOP AIDS Prevention Campaigns 1987-1995

The documents presented in these pages have been taken from two books published by the Swiss Federal Office of Public Health on the evaluation of the Swiss Aids Prevention Campaign:

Kurth W. Kocher et al.; The Stop Aids Story 1987-1992; Basel, 1993

Kurth W. Kocher et al.; The Stop Aids Story, Part 2 1993-1995; Basel, 1996

The second book has the following Table of contents:

Preface

The cornerstones of the Swiss AIDS prevention campaign

Condoms rather than morals

Evaluation: Monitoring success, making corrections

A delicate topic: faithfulness

Sometimes emotional, sometimes bare facts and figures

1994: We protect ourselves because we love each other

Prominent people advocate the distribution of sterile needles

Late-summer campaign triggers protests

Solidarity: Linchpin of the campaign

Human rights: The basis for solidarity

Hard to implement

First step towards a European cooperation

Shrinking profile of the campaign in the media

Campaigns targeted at young people

Summer 1995: rerun of «We protect. . . »

Comic-strip figure Leo can say and ask anything he likes

Evaluations: An instrument of information and direction

We would also like to quote the last chapter of the second book in its entirety (op. cit. pp.32-34) since it give an evaluative view of the campaign up to 1996 and offers further bibliographical pointers:

EVALUATIONS: AN INSTRUMENT OF INFORMATION AND DIRECTION

prevention activities in target groups and promote solidarity for HIV infected persons and AIDS patients. The messages are perceived as honest and frank, and the campaign - according to the above study- is free from prejudice, modern, humane, dynamic and differentiated.

Cf. Mann, Jonathan et al.: Health and Human Rights. In: Health and Human Rights, Vol. 1, No. 1, 6-23, 1994.

Final Report of the Evaluation of the 1995 STOP AIDS Campaign, Dichter Institute, Zurich, 1996

© The Swiss Aids Foundation and the Swiss Federal Office of Public Health

Access to graphic material, organised around the themes of the campaign.