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The Swiss STOP AIDS Prevention Campaigns 1987-1995

The documents presented in these pages have been taken from two books published by the Swiss Federal Office of Public Health on the evaluation of the Swiss Aids Prevention Campaign:

Kurth W. Kocher et al.; The Stop Aids Story 1987-1992; Basel, 1993

Kurth W. Kocher et al.; The Stop Aids Story, Part 2 1993-1995; Basel, 1996

The second book has the following Table of contents:

The cornerstones of the Swiss AIDS prevention campaign
Condoms rather than morals
Evaluation: Monitoring success, making corrections
A delicate topic: faithfulness
Sometimes emotional, sometimes bare facts and figures
1994: We protect ourselves because we love each other
Prominent people advocate the distribution of sterile needles
Late-summer campaign triggers protests
Solidarity: Linchpin of the campaign
Human rights: The basis for solidarity
Hard to implement
First step towards a European cooperation
Shrinking profile of the campaign in the media
Campaigns targeted at young people
Summer 1995: rerun of «We protect. . . »
Comic-strip figure Leo can say and ask anything he likes
Evaluations: An instrument of information and direction

We would also like to quote the last chapter of the second book in its entirety (op. cit. pp.32-34) since it give an evaluative view of the campaign up to 1996 and offers further bibliographical pointers:


prevention activities in target groups and promote solidarity for HIV infected persons and AIDS patients. The messages are perceived as honest and frank, and the campaign - according to the above study- is free from prejudice, modern, humane, dynamic and differentiated.

Cf. Mann, Jonathan et al.: Health and Human Rights. In: Health and Human Rights, Vol. 1, No. 1, 6-23, 1994.

Final Report of the Evaluation of the 1995 STOP AIDS Campaign, Dichter Institute, Zurich, 1996

© The Swiss Aids Foundation and the Swiss Federal Office of Public Health

Access to graphic material, organised around the themes of the campaign.